Ster-Kinekor is the latest South African brand to join Draftfcb’s Keep Flying campaign which aims to maintain the feel good momentum created by the recent Fifa World Cup. The campaign calls on all South Africans to keep flying the South African flag.
In support of the campaign Ster-Kinekor will be screening the video file (http://www.keepflying.co.za) on all digital and plasma screens across the country. It is urging all South Africans to say: “I’m gonna keep my flag flying for 30 days more, because with one spirit, this nation can achieve anything".
Furthermore, the company’s Football Fridays has officially evolved into “Happy SA Fridays’; keeping their promise of creating “your Happy Place’ by offering support to make SA “your happy country’.