In the US, mobile viewing hit record numbers during the 2010 Fifa World Cup of 8.2 million viewers and 50.4 million page views in the first two days of the event, reports ESPN.
The most heavily trafficked day across all of ESPN’s mobile platforms was 23 June when iPhone app attracted 3.2 million visits and 19.9 million page views, and its mobile website registered 2.4 million visits and 13.7 million page views.
Games over the first 13 days of the World Cup (11- 23 June 11) generated more than 40 million minutes of viewing across ESPN Mobile TV’s three providers (MobiTV, FLO TV, Verizon V CAST); in those 13 days, each match averaged 58,000 unique viewers.
In the weeks leading up to the World Cup, Nielsen predicted that that mobile would be the viewing medium of choice for World Cup events. Nielsen reported that 21 percent of global fans said they planned to get information from the Internet via mobile devices.
