Cannes, 23 June 2010 – Cannes Lions International Advertising Festival held the second of four awards ceremonies last night to honour the Media, Outdoor and Radio Lions winners.
The Media Lions category, which saw a 17.5% rise in entries this year to 2,162, was judged by 25 international media professionals chaired by Laura Desmond, Global Chief Executive Officer of Starcom MediaVest Group. 199 entries were shortlisted with 8 winning Gold, 11 Silver and 28 Bronze Lions. Leo Burnett Sydney took home the Media Grand Prix for their “Eos Photochains’ Canon Australia entry.
The prestigious Media Agency of the Year was also presented to Leo Burnett in Sydney with Fischer Portugal taking second place and in third, Lew’Lara\TBWA Sao Paulo.
Of the 3,822 entries in the Outdoor category, 419 made it to the shortlist with a total of 122 selected as winners – 17 Gold, 43 Silver and 60 Bronze. This year saw the introduction of two Outdoor Grands Prix, one for Billboards & Street Furniture and Posters, which was won by Anomaly New York for their Diesel campaign “Smart May Have the Brains’, “Smart Critiques’ and “Smart Had One Good Idea’ and another for Ambient which was awarded to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for their advert for Inbev “Andes Teletransporter’. Tay Guan Hin, Regional Executive Creative Director of JWT Asia was President of the Jury.
The Radio Lions jury, led by Paul Lavoie, Taxi’s Chairman and Chief Creative Officer, judged, voted and deliberated on a total 1,253 entries and selected 10 Gold, 12 Silver and 33 Bronze winners from a shortlist of 178. The Jury decided not to award a Radio Grand Prix this year.
Also honoured at last night’s award ceremony were the Gold winners of the Young Lions Media Competition which went to the team from Denmark.
The winning work from these categories is now available to view online together with their credits at www.canneslions.com/work .
Yesterday, participants attended another busy and inspirational day of seminars and workshops which included presentations by HP’s panel of creative leaders: Marcello Serpa, Partner and Chief Creative Officer of AlmapBBDO and Erik Vervroegen, Creative Director of Goodby, Silverstein & Partners who shared their insights, experiences, and vision of the digital revolution and the physical impact it has on lives. Yahoo! Chief Marketing Officer Elisa Steele brought together comedic relief and creative genius with Hollywood powerhouse Ben Stiller and advertising legend Jeff Goodby discussing the role of creativity in shaping our world; and PR agency Hill & Knowlton and Charlie Todd, inventor of the often imitated Improv Everywhere, addressed the audience on how to cause successful scenes of chaos and joy in public places.
Other events that took place yesterday was the kick-start of the two-day Beach Soccer Tournament with 16 countries participating, Cannes Lions’ first flash mob courtesy of Hill & Knowlton and the opening gala on the Carlton Beach.
The 57th Annual Cannes Lions International Advertising Festival, the largest and most coveted awards in the industry’s calendar is currently taking place in France, attended by 8,000 industry peers.