District 9 wins for best movie marketing


District 9 was a big winner at The Hollywood Reporter’s 39th Key Art Awards held on Friday 11 June in Los Angeles.

Directed by South African born Niell Blomkamp, and produced by New Zealand’s Peter Jackson, Sony Pictures’s District 9 took home eight awards, including the best-in-show prize for its integrating marketing campaigning as well as three other best-in-show laurels for its outdoor advertising (built around its "Bus Stop for Humans Bus Shelter"), its TV spots and its digital campaign.  The film stars South Africans Sharlto Copley and Vanessa Haywood.

Disney/Pixar’s Up followed closely, capturing seven awards, while Warners’ The Hangover took five.

Warners led the way among studios, taking home 14 awards, followed by Lionsgate with 11 kudos.

Ignition led all agencies with 12 wins for its work on such diverse movies as District 9,  Precious,  Saw VI, Transformers: Revenge of the Fallen and Caroline.


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