A prototype of a 3D camera built by Sony and co-developed with Discovery was unveiled Sunday 11 April during the Digital Cinema Summit at the National Association of Broadcasters (NAB) convention.
There was strong interest at the unveiling from the more than 500 attendees at the summit, which was co-produced by the Society of Motion Picture and Television Engineers, the Entertainment Technology Center @ USC, the European Broadcast Union and NAB.
John Honeycutt, executive vice president and head of international business operations at Discovery International, introduced the camera as well as revealing plans for a 3D channel from Discovery, Sony and Imax expected to launch this year.
He said the channel’s target audience is primarily men ages 25-49 who are tech-savvy and early adopters. Content on the channel would include Sony movies, Discovery TV programmes and Imax films.
Calling it the "camera of the future" Honeycutt provided some of the camera’s technical specs, which include 3-inch CMOS sensors per eye, Full HD (1920×1080), interchangeable lenses, convergence control and full metadata support. Field tests are scheduled to start in July.