Africa remains one of the fastest growing telecommunications markets and with the launch of submarine cables in the east, as well as increased interest in mergers and acquisitions, the region has been pinpointed as a high priority area by operators from around the world. Based on this assessment Informa Telecoms ; Media announced this week that it is expanding its global reach by opening a new office in Johannesburg, South Africa.
Given the nature of the African market, we feel that now is the perfect time to open an office in the region, commented Martin Hill, MD of Informa Telecoms ; Media.By having an office in such a strategic location, we’re adding to our primary research capability and ensuring we remain the best-connected, most reliable research house in the market.
“We are constantly striving to get even closer to the markets that we serve and recognise the importance of having analysts on the ground in all regions around the world. We know that only by having a dedicated team specialised in a specific geography, and with the relevant local network of contacts and language skills, can we credibly ensure our research delivers the granular insights demanded by our global portfolio of clients,” he continued.
South Africa was chosen due to its importance in region, both in the field of telecoms and in the economy in general. The office will be headed up by Thecla Mbongue, Senior Analyst for Africa at Informa Telecoms ; Media who has been covering the market for six years.
The African market still represents a significant opportunity for investors. The number of mobile broadband subscriptions grew by 126% year-on-year in 2Q09, and when the new submarine cables go live, the competition and price reduction will see data connectivity, whether fixed or mobile, continue to grow,’ commented Mbongue.
“This is a critical time for the region and I look forward to providing crucial support and advice to the region’s telecoms and media industry,” she concluded