Steve Smith who has been involved in the film and television lighting industry for over 25 years and has played an integral part in the formation and growth of the Panalux brand in Europe and Africa has been appointed managing director for Panalux Worldwide with immediate effect.
Smith is know in South Africa for the promotion of Panavision lighting in the country.
Smith, formerly the Managing Director of Panalux Europe, has been actively involved in the film and television lighting industry for over 25 years and has played an integral part in the formation and growth of the Panalux brand in Europe and Africa.
“We are very fortunate to have someone with Steve’s industry expertise and background, and a strong record of new business development. Please join me in congratulating Steve in this important expanded role,’ said Bill Bevins, President and CEO, Panavision Inc.
Under Smith’s many years of management, he developed Panalux into an international market leader in the provision of film, television and broadcast equipment, and built a number of international brands: Panalux, Panalux Broadcast & Event, Island Studios and the professional photographic rental facility, Kinetic.
“I am both delighted and honoured to be handed this opportunity to ensure that Panalux is recognized around the world for its exemplary levels of customer support, technical standards and integrity,’ said Smith.
Smith’s directive will include consolidating the operational systems, sales, marketing and services of the global bases under a single banner. “As the entertainment industry begins to rebound, there are so many opportunities for us to grow this business and I believe now is the time to make that happen,’ Smith added.