In a report in the Malawi newspaper Nyasa Times on 5 September, the sales and marketing manager for MultiChoice Malawi, Chimwemwe Nyirenda said that DStv equipment had been reduced to enable more people to become subscribers ahead of the 91-day Big Brother Africa reallity show in which Malawi was represented.
At the time it was reported that notwithstanding the discounted price on equipment, many Malawians could not afford the full DStv subscription of US$63.
The price of a complete set was reduced to K21,900 from K36,000 and a decoder reduced to K13,900 from K22,000.
But the addiction to BBA has proved too strong for Malawians and Nyirenda says that from a subscription base of 18,000 in August 2009, the figures has jumped to around 24,000 in September. BBA, began screening on 6 September.
BBA, the continent’s highly thriving reality television show started beaming on 6 September 2009 and already even when the 91-day-long show is at its beginning, many viewers have scrambled for it and many more are expected to follow suit.