Draftfcb (Johannesburg and Cape Town) was the big winner at the Pendoring Advertising Awards for excellent Afrikaans and South African advertising, which took place at Vodaworld, Midrand on 18 September. Draftfcb Johannesburg won nine gold and two silver Pendorings and Draftfcb Cape Town followed with three gold Pendorings.
Here is a full list of the winners:
ADVERTISING (ABOVE THE LINE)
Television/Cinema
Gold
|
Title: |
Jan |
|
|
Company: |
Draftfcb Johannesburg |
|
|
Client: |
Vodacom |
|
|
Product/service: |
Rugby |
Gold
|
Title: |
Jan & Elton |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Rugby |
Radio/ Jingles
Gold
|
Title: |
Afrienglish |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Toyota |
|
Product/service: |
Prius |
Gold
|
Title: |
Name |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Nando’s |
|
Product/service: |
Combo |
Silver
|
Title: |
Tannie Emsie |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Toyota |
|
Product/service: |
Hilux |
Newspapers
Gold
|
Title: |
Dawid en Goliat |
|
Company: |
Draftfcb Kaapstad |
|
Client: |
Die Burger |
|
Product/service: |
Die Burger Newspaper |
Silver
|
Title: |
Bonded by Blonde |
|
Company: |
The Jupiter Drawing Room Johannesburg |
|
Client: |
Sasol |
|
Product/service: |
Springbok Rugby Sponsorship |
Magazines
Gold
|
Title: |
Sport Ikone |
|
Company: |
Saatchi & Saatchi Kaapstad |
|
Client: |
Sports Illustrated |
|
Product/service: |
Sports Illustrated Afrikaanse edition |
Silver
|
Title: |
Maklike Sushi |
|
Company: |
Joe Public |
|
Client: |
Ocean Basket |
|
Product/service: |
Sushi |
Posters
Silver
|
Title: |
Pinkie |
|
Company: |
NINETEY9 CENTS |
|
Client: |
Checkers |
|
Product/service: |
Checkers Wine Route |
Outdoor
Gold
|
Title: |
Matiesous |
|
Company: |
Draftfcb Kaapstad |
|
Client: |
Klipdrift |
|
Product/service: |
Klipdrift Export Brandy |
Advertising: Mixed- media Campaign (above the line)
Gold
|
Title: |
Jan & Elton |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Rugby |
COMMUNICATION DESIGN
Gold
|
Title: |
MK Bruce Lee |
|
Company: |
The President |
|
Client: |
MK Bruce Lee issues 2 & 3 |
EXPERIENTIAL MARKETING
Direct Marketing and Promotions
Gold
|
Title: |
Die Burger Koffie ‘wraps’ |
|
Company: |
Draftfcb Kaapstad |
|
Client: |
Die Burger |
|
Product/service: |
Die Burger Newspaper |
Silver
|
Title: |
Oesmatjie |
|
Company: |
TBWA\Tequila Johannesburg |
|
Client: |
Auto Trader |
|
Product/service: |
Commercial Trader |
Digital Media
Gold
|
Title: |
Pendoring 2008 |
|
Company: |
Saatchi & Saatchi Kaapstad |
|
Client: |
Pendoring-reklametoekennings |
|
Product/service: |
Entry campaign |
GENERAL
Best pay- off line/ expression/concept/heading
Silver
|
Title: |
Are you free, or are you dom? |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Night Owl |
Original Afrikaans
Gold
|
Title: |
Name |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Nando’s |
|
Product/service: |
Combo |
Truly South African – Television
Gold
|
Title: |
Jan |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Rugby |
Gold
|
Title: |
Jan & Elton |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Rugby |
Gold
|
Title: |
Skop |
|
Company: |
Ogilvy Johannesburg |
|
Client: |
KFC |
|
Product/service: |
Streetwise 2 Brand |
Truly South African Radio
Gold
|
Title: |
Bua FM2 |
|
Company: |
Draftfcb Johannesburg |
|
Client: |
Vodacom |
|
Product/service: |
Vodacom Music Station |
Truly South African – Print
Silver
|
Title: |
Abunti bulu roof, AlRyobaness (campaign) |
|
Company: |
Black River F.C. |
|
Client: |
MINI |
|
Product/service: |
Convertible |
Silver
|
Title: |
Patricia Lewis, Steve Hofmeyr (campaign) |
|
Company: |
Saatchi & Saatchi Kaapstad |
|
Client: |
Pendoring Advertising Awards |
|
Product/service: |
2008 Pendoring campaign |
STUDENT ENTRIES
Advertising (above the line)
Gold
|
Title: |
Doen net wat jy wil met jou bokke (troon) |
|
Tertiary Institution: |
The Red & Yellow School of Advertising |
|
Client: |
National Lottery |
|
Product/Service: |
National Lottery |
Silver
|
Title: |
Kraanvoël, Perdeby, Ystervark (campaign) |
|
Tertiary Institution: |
AAA School of Advertising |
|
Client: |
Pendoring Advertising Awards |
|
Product/service: |
Pendoring Advertising Awards |
Digital Media
Gold
|
Title: |
Riemtelegram |
|
Tertiary Institution: |
Noordwes-Universiteit |
|
Client: |
DISTRIK |
|
Product/service: |
Riemtelegram |
Mixed Media Campaigns (Through the line)
Silver
|
Title: |
Bevonk! |
|
Tertiary Institution: |
Noordwes-Universiteit |
|
Client: |
Noordwes-Universiteit |
|
Product/service: |
CI-LAB GRAFIESE ONTWERP SKOUSPEL |
Truly South African
Gold
|
Title: |
Family dedicated to care |
|
Tertiary Institution: |
VEGA the Brand Communications School |
|
Client: |
Nelson Mandela Children’s Hospital |
|
Product/Service: |
Nelson Mandela Children’s Hospital |
Silver
|
Title: |
Out of the horse’s mouth |
|
Tertiary Institution: |
Noordwes-Universiteit |
|
Client: |
ATKV |
|
Product/Service: |
ATKV Promoting Afrikaans Saying |
Silver
|
Title: |
Nou het ouma meer tyd |
|
Tertiary Institution: |
AAA School of Advertising |
|
Client: |
Milk tart, Malva pudding, Cheese cake choco |
SPESIALE TOEKENNINGS
Prestige Award
Jan – Draftfcb Johannesburg
Overall Student Winner
Riemtelegram – North West University, Potchefstroom Campus
Best Performing Artist
Robbie Wessels in Jan; Jan & Elton
