For the first time, MIPCOM will introduce the Games2TV2Games Summit, a new global stage for buying, licensing, creating and commissioning online games, to be held on Monday, 5 October 2009.
The Games2TV2Games Summit gathers key games industry players and the most important online game buyers from the world’s leading media networks including online publishers, TV channels, producers and network operators from mobile, internet, cable, satellite and social media.
“MIPCOM’s games initiative is particularly opportune given the growing creative and business synergies between interactive entertainment and the TV industry,” affirms Fred Hasson, Chair of Online at the European Game Developers Association (www.EGDF.eu) and Executive Director of RedBedlam, one of the summit’s supporting partners.
The Games2TV2Games full-day conference programme, on Monday 5 October will tackle several business issues: “Gaming Revolution – The impact of gaming on the TV Business,” “What games are international broadcasters looking to develop online?” and “PricewaterhouseCoopers Global Entertainment & Media Outlook.”
Other features of Games2TV2Games Summit include screenings of the best in online and virtual games and a Multiplayer Networking Lunch where game developers can hook up with senior executives from international TV and production giants such as Aardman, BBC, Channel 4, Endemol, MTV, RTL Group, Sevenone Intermedia and game companies like Bigpoint GmbH, Playfish, Slingo Inc., Gravity and Gamigo.
The day before, MIPJUNIOR conferences will also focus on this growing gaming phenomenon with a special session entitled “Online gaming & new digital streams” featuring companies such as dpals.com, Tribal Nova, Turner Broadcasting Inc., Digital Outlook and Walt Disney Internet Group.
On the exhibition floor, online games will be showcased inside MIPCOM’s I-ZONE digital media exhibition space.