Online video viewing climbing


Nielsen Online has released overall online video usage and top online brands ranked by video streams for May 2009.

Online viewing is up by 49% growth in time per viewer when compared to the same month in 2008. Unique viewers, total streams, streams per viewer and time per viewer also increased.

Top of the pops for online video stream destination was YouTube with more than 6 billion total streams during the month, and more than 95 million unique viewers. The other top online destinations were Hulu, Yahoo, Fox Interactive Media and


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