Mobile video viewing up in US


The latest Nielsen Anywhere Anytime Media Measurement initiative shows that the consumption of video content across TV, computer and mobile has steadily increased throughout America over the last three months. Mobile video viewing has grown by 52% up to 13.4 million people in the first quarter of 2009, as compared to the same time in 2008.  The most watched mobile video categories are comedy and weather.

Mobile video users watched on average about three and a half of mobile video each month. The 131 million Americans who watched video on the Internet consumed on average about three hours of video online each month at home or work. (Source: C2M Bi-Weekly News)


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