Screen Africa readers will no doubt have read many articles over the last few years about how traditional television models are under attack from the Internet. At MIPTV, the global television programming market held in Cannes, France until 3 April, Yahoo! VP of Connected TV Patrick Barry suggested that broadcasters should respect the TV user’s preference for a lean-back experience, while incorporating online qualities such as choice, discovery, performance and upgradeability.
Purporting that “the Internet revolution will be televised”, Barry said TV should make itself more relevant, versatile and emotionally fulfilling to its users. He noted that Yahoo!’s Widget Development Kit (WDK) is designed to help content providers develop their own widgets to feed content to the screen.
Barry emphasised that the battle for ad revenue would be intense. (Source: www.mipworld.com)