Last year’s repositioning of Radio 2000 as an Adult Urban AC radio station, with a focus on music and public service content, has seen this SABC station grow from 271,000 to 360,000 P7D in less than 12 months.
In attempt to maintain growth patterns, the station has launched a new line-up, while retaining controversial presenter Justice Ramohlola (aka “Just Ice”) as host of the Super Fantastic Breakfast Show in the morning.
Commenting on the new line-up, Station Manager Carlito Sheikh said: “With audience fragmentation, increased listener choice, new media offerings and the possibility that this year the industry will see three more radio stations coming into existence, as a national English based public radio service, we have taken a strategic decision to re-position our talent and on air properties to maintain the hold on the new audiences we have acquired in the past year since our re-launch.”
Kgomotso “KG” Moeketsi and Ernest Pillay will join up to increase the SABC’s official 2010 World Cup radio station’s national competitive edge. Bertha Charuma and Kenny Niemach will host the 13h00-16h00 afternoon drive time show, which will be a preamble to the Beyond the Game team with Carol “Simple Carol” Manana and Victor K’s sport show.
As a PBS, station Radio 2000 is mandated to tackle issues of national importance, therefore Dineo Motaung will be driving the Green Debate on Wednesday evenings between 19h00-20h00, where environmental & renewable energy issues and solutions will be discussed.
Kamohelo Bako, well known as DJ Kamza, flies solo this season on the Eight till Late music show; while Nicole Da Silva drives the 03h00-06h00 early morning slot. Issues of disabilities continues to be topical on Radio 2000 with Doug Anderson between 12h00-03h00. The station also introduces three new female voices to the already female dominated line up to further increase the female listenership on the station. Television and radio presenter Angela Ludek and youth ambassador on issues of 2010 and HIV and AIDS, radio presenter Roya Varjavandi and producer Farzana Ismail are roped in to add to the feminine touch.