Publica broadcaster SABC has teamed up with local municipalities and schools nationwide to plant 500 indigenous trees as part of the countdown to the 2010 FIFA World Cup South Africa.
The move is motivated by the desire to reduce the carbon footprint of the World Cup and is part of the SABC Greening the Nation project. In total 1,000 trees will be planted in the all the participating municipalities in the run-up to the World Cup. There is a strong focus on educating the various communities and youth about key botanical trees, positive aspects of trees such as the improvement in the quality of the air and trees’ nourishing and shelter component.
The Forest Olive tree was planted during the SABC 500 day’s milestone celebrations and the last tree will be planted on the first day of the 2010 FIFA World Cup. Says SABC’s 2010 General Manager Peter Kwele: “We hope the initiative will encourage the public to take care of their environment and to preserve our heritage’.
Five trees will be planted at the Mhulizi stadium in Middleburg- Mpumalanga, Vryburg Showgrounds – North West, Comfimvaba stadium, Port St John’s – Eastern Cape and the Marburg Sports Ground in Kwazulu-Natal during the upcoming Nelson Mandela Challenge on 28 March 2009 at Royal Bafokeng Stadium in Rustenburg
Viewers and listeners can tune into their favourite SABC Sport programmes for the live coverage of the game on SABC 1 at 15:00 and also SABC Radio Stations.
SABC the official broadcaster of the 2010 FIFA World Cup.