The International Olympic Committee (IOC) may wait until a location has been chosen for the 2016 summer games, or possibly until the economy improves before it opens bids for broadcast rights for the event. Bids will be delayed for “some time” according to the IOC.
"I’m not sure what ‘some time’ means," said Dick Ebersol, the chairman of NBC Sports. "They are waiting for a healthier, brighter economic picture all over the world but particularly in the United States since they depend on it so much."
NBC attracted record audiences last year with its coverage of the games in Beijing, for which it paid $894 million.
Robert Iger, the CEO of Walt Disney Co saod: "I don’t put the Olympics in the kind of must-have category, but that said I think they deliver real value from a programming perspective."
Apparently ESPN also intends to bid for Olympic broadcast rights.
