Layers of inspiration in South African graphic design, art, dance, music, fashion, architecture, craft and product design are uncovered in the SOUTH documentary, co-produced by Interactive Africa and Miles Goodall of Sub Urban Films. It will be shown daily at the Design Indaba in Cape Town from 27 February to 1 March.

The film tracks creativity from urban streets, through social challenges and historical perceptions of Africa, to reach a contemporary global vanguard.
At Design Indaba, the SOUTH Exhibition celebrates 22 legendary South African creative icons. They include: the South African flag, Zapiro’s indicting political cartoons, the architecturally distinct Constitutional Court, Stoned Cherrie’s taboo-popping Steve Biko T-shirt, and Kuhlula and Nando’s national identity forging advertisements.

There are more design-specific items too, such as Amanda Laird Cherry’s shweshwe dress suits, Garth Walker’s iJusi magazines, Peet Pienaar’s Afro magazine, Haldane Martin’s Zulu Mama Chair and Heath Nash’s recycled plastic Leafball lights.

The 33 SOUTH award finalists complete the exhibition. These finalists were chosen from the 163 entries from across the country by adjudicator Mike Schalit, creative director of Network BBDO.

SOUTH is the result of the Creative Alliance, a partnership between Design Indaba, the Creative Circle and the Loerie Awards, underwritten by the SABC.


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