Nokia targets Africa first for new handsets


Mobile-XL, a mobile technology company, has announced its collaboration with Nokia, the mobile handset manufacturer, to expand the availability of global and local content to mobile audiences in emerging markets, starting with Africa.  As early as March 2009, a select series of Nokia handsets shipping into Kenya, Uganda and Tanzania will be equipped with Mobile-XL’s revolutionary XLBrowser software service.

Commenting on the pilot in East Africa, Agatha Gikunda, marketing manager for messaging and internet services, Sub-Saharan Africa said, "Outfitting Nokia handsets with the XLBrowser  is a great opportunity to provide SMS based services through a graphical, easy-to-use interface. It is also an opportunity for Nokia to continue its leadership in the market by continuously enhancing customer experiences and making the handset the entry point to bridge the digital divide. Nokia is committed to opening the horizon of mobile users in emerging markets by providing content that is meaningful and relevant to them and the XLBrowser contributes to that objective."

Guy Kamgaing-Kouam, CEO of Mobile-XL shared, "We are excited about our collaboration with Nokia, a company that shares the same commitment to quality, customer experience and empowerment of the bottom of the pyramid. We have been working on it for almost a year now and are pleased to finally see the service officially go live in these countries. The reach and clout they provide, combined with the XLBrowser’s simple and affordable user access to global and local information, allows us to make an immense impact on real lives in underserved markets. With this collaboration, we are taking a gigantic step toward realizing our mission of bridging the digital divide."


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