Re-branding CELTEL


Jeremy Goodall & feelgoodfilms have been at the helm of a complex piece for the re-branding of CELTEL to the Middle Eastern & African Service Provider ZAIN.

ZK Advertising is behind this campaign with a dynamic concept of aspiration told through an array of heavy post production tools to produce this compelling film. Goodall incorporated the expertise of American based post production house, Radium & Simon Mowbray, to create the complex building of believable backgrounds which reflect a football star in the making. Goodall was adamant that the actual storytelling would not get lost in the special effects and complex technical issues when shooting a commercial like this. “The end result is a beautiful piece where the traditional storytelling and post production merge without doing effects for effects sake or overpowering the film,’ says feelgoodfilms.


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