The Kenya Tourist Board will launch its first multimedia advertising campaign on CNN International. The campaign will combine traditional TV spots with an online push comprising banner advertising and video pre-roll together with a run of print advertising in CNN’s bi-monthly glossy travel magazine, CNN Traveller. The campaign launches in late 2008 and marks the first foray into international advertising for the Kenya Tourist Board. South African Tourism also entered into a similar promotional campaign with CNN a few weeks back.
Rani R. Raad, Senior Vice President for CNN International Ad Sales, said “We’re delighted to be working with the Kenya Tourist Board in creating a powerful, cross-platform tool to reach CNN’s international audience of business and leisure travellers.’
“This commercial partnership is an exciting one because CNN International provides an excellent vehicle to promote Kenya to an influential global audience, on air, online and in print. We’re looking forward to realising the rewards of the campaign,’ commented Hon. Najib Balala, Minister, Kenya Tourist Board.
Kenya Tourist Board’s campaign will be created by CNN Ad Sales’ dedicated in-house creative production team, Turner Commercial Productions, and is scheduled to go live to a global audience via CNN in Europe, the Middle East and Africa, as well as the international website, CNN.com/international later this year.