ESC format sold to MENA region


The format for the popular European Eurovision Song Contest (ESC) has been sold for production in the MENA region (Middle East and North Africa). The Eurovision Song Contest is an annual competition for active members of the European Broadcasting Union (EBU), represented by the public broadcasters in their respective countries.

Nibras Media Ltd, a company well connected in the Middle East and North Africa region, has purchased the format from the EBU. This new Song Contest will be developed for broadcasters by Nibras Media in partnership with Tanweer Group in the countries extending from Morocco in northwest Africa to the Gulf in southwest Asia. The countries in the MENA region include Algeria, Bahrain, Comoros, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Somalia, Syria, Tunisia, United Arab Emirates, Yemen

“The ESC is one of the oldest, and by far the best established, entertainment formats in the world. The recipe of the ESC is excellent and can travel worldwide. So it is not surprising that other versions of the ESC will emerge,” says Bettina Brinkmann, Head of Formats and Special Events at Eurovision TV. “We are excited to see the new version very soon, and are delighted that ESC will celebrate different cultures worldwide,” adds Brinkmann.

Nibras-Tanweer is the leading television content provider with more than 1/3 of the market share representing the Arab speaking MENA region with exclusive representation of major international producing companies and Hollywood studios.

With a strategically placed network of five studios located in Dubai Media City, Cairo, Amman, Beirut, Damascus, and India; Nibras-Tanweer enjoys the most widespread facilities in the Middle East for production and post production services.

Several broadcasters have already expressed interest in joining the MENA version and a number have already indicated their desire to be the host broadcaster for the first ever ESC in the region.

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