The new Brutal Fruit Passionate Peach is the new addition to the brand’s existing array of popular real fruit cocktails and Publicis South Africa is behind conceptualising the identity of this newcomer for females with a passion for life.
Publicis has teamied up again with animation and creative studio, LUMA, to pull creativity and innovation out of a tight budget. “Working on an animation picture and trying to create as much of a realistic feel of the liquid and peaches as possible was quite a challenge’, says Chris Lesser, art director for Publicis South Africa.
The launch of the Passionate Peach campaign was initiated through print and outdoor ads, supporting BTL material, as well as a television commercial which takes viewers on a journey of discovery and intrigue.
