No rain on the Loerie parade


This year the organisers of the Loerie Awards have decided that they are not prepared to take a chance on rain making the event a wash-out.
Margate, KwaZulu-Natal’s South Coast will again play host to the annual Loerie Awards but this year it will not take place in September but from Friday 27 July to Monday 30 July 2007.

Call for entries to the Awards open on 15 March and close on 15 May and Wing-Wing Mdlulwa, chairman of The Loerie Awards encourages agencies in all fields of brand communication to enter.

“The Loerie Awards were first held in 1979, as a mechanism to support and grow television advertising. Since then the awards have expanded to encompass every area of brand communication including radio and print advertising, design, architecture, direct marketing, promotions, public relations, non-broadcast video, live events, and digital media,’ he says.

Mdlulwa continues to emphasise that the awards are now regionally focused on Africa and the Middle East.
“The Middle East and Africa are two of the fastest growing regions in terms of advertising spend and creativity and the Loerie Awards are proud to recognise and foster global creative excellence.’
The judging process and search for Creative Excellence will be held from 2 – 6 July 2007 and entries will again be judged by specialist panels comprised of leaders in their fields, with international judges chairing each panel.

This year for the first time Judging Week will kick off with a seminar, with marketers, students and agencies being invited to listen to the international judges talk on their work and areas of creative inspiration.

The SABC, Media 24 and the Zulu Kingdom remain major sponsors of the Loerie Awards.

“The SABC is proud to be supporting creative excellence and we are excited about this, the second year of our renewed partnership with the Loeries. Vuka Sizwe!’ says Jerry Mpufane, Marketing Director at the SABC.

Consumers can again look forward to the “Everyone’s Loerie Award’ – a partnership with the SABC which provides an opportunity for ordinary South Africans to have their say and vote for their favourite Radio and Television commercials.

In addition, the SABC will once more sponsor The Loerie Awards Travelling Exhibition – a national road show showcasing the award winning work of 2006 and increasing awareness of the Loeries amongst consumers and marketers and fostering creativity through inspiration.

Sarel du Plessis, Senior General Manager, of Media 24 says, “It’s with pleasure that Media 24 continues to support the Loeries to reward creative excellence in the brand communication industry. I would like to thank the advertising community for their outstanding contribution and support of our magazine and newspaper group. Without the advertisers’ support we could not alone produce such quality reads for the general public.’

“The Loeries’ has become far more than a single awards ceremony and besides continuing with the much sought-after biannual magazine and hard-cover printed annual and DVD of the year’s leading brands and agencies, it will also launch new education initiatives in 2007 – focusing on bringing talented individuals from a disadvantaged background into the industry.

In conclusion Mdlulwa explains that the Awards Festival was moved forward to July which offers the lowest monthly rainfall on the South Coast, while temperatures are still enjoyably warm.

“After last year’s awards, the feedback regarding Margate from our sponsors, partners and the industry has been overwhelmingly positive. There are however always areas where improvements can be made. Key priorities for 2007 include improving the service level, security, as well as transport services,’ he concludes.

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