In his 30-year career at DDB, Scarpelli and his teams have created some of the most iconic, talked-about and awarded creative work in the world. At the heart of his vision are inspirational ideas and creative business solutions that transcend advertising to become part of popular culture.
“Bob is passionate about creativity. He’s a natural born leader and an enthusiastic teacher who will bring inspiration, excitement, talent and experience to these two juries’ said Terry Savage, Executive Chairman of the Festival.
Commenting on his appointment, Scarpelli said “It is an honor for DDB and for me to lead one of the most prestigious juries in our industry. I hope and expect that the work we select will be as inspiring as the Festival and the winners have been in the past to me and to our Agency.’
Scarpelli started his DDB career in 1977 as a copywriter and moved up the creative ranks of the Chicago office to serve as Chairman and Chief Creative Officer. In 2000 he became DDB US Chief Creative Officer and in 2005, he took on the role of Worldwide Chief Creative Officer. A year later he was elevated to the additional role of Chairman of DDB Worldwide and relocated to the Agency’s global headquarters in New York.
Under his leadership, DDB has won every advertising award available, including more Lions and Cannes Grand Prix (8) at the International Advertising Festival than any other agency network. Recent Cannes wins include the Film Grand Prix in 2000 for the Budweiser “Whassup’ campaign and the 2005, 2006 Radio Grand Prix for “Real Men of Genius’. In addition, DDB has been named the most awarded network in the world by Creativity and The
Scarpelli was a member of the Cannes Lions Film jury in 1997 and has served as jury president and juror at many other international creative award shows.
In 2004, Bob received the Silver Medal Award, the Chicago Advertising Federation’s highest honor, for his contributions to the industry and the community. Outside the office, he devotes his creative energies to following his favorite sports teams and trying to be a good dad.