Television production and sponsorship company Kaelo Worldwide Media has been awarded the production of the 2006 Nairobi Marathon by sponsor Standard Chartered Bank. The banking group, a leading financial services provider in Asia, Middle East and Africa, sponsors The Greatest Race on Earth, a challenging relay race across four established marathons in Nairobi, Singapore, Mumbai and Hong Kong.
Kaelo Worldwide Media adds this production to their road running portfolio which includes the four year old Kilimanjaro Marathon, the Kili Man Challenge, the inaugural Victoria Falls Marathon and continued success with South Africa’s premier running show, Tseleng on SABC 2.
“With our understanding of the sport and diverse African production conditions, Kaelo Worldwide Media is fast becoming a dominant player in the production of road running on the African continent,” says Managing Director Sandile Koza. “We have great aspirations in the South African market and on the African continent and we are delighted to be working with Standard Chartered Bank.”
Standard Chartered Bank South Africa is sending a women’s team to compete in the races, which represent some of the toughest running conditions in the world. South Africa’s Farwa Mentoor, the sixth woman to cross the finishing line in the 2006 Comrades, has been scheduled to run the first leg on the 29 October in Nairobi. Kaelo Worldwide Media will cover her participation in Tseleng on SABC 2, as well as producing a 26-minute programme to be broadcast on Supersport.
The banking group selected Kaelo Worldwide Media after seeing their productions of the Kilimanjaro Marathon. “We need effective television material and exposure to further leverage the sponsorship, and turned to Kaelo Worldwide Media to get the job done,” says Anne Ngure-Ndungu, Corporate Affairs at Standard Chartered Bank and the project manager for the marathon. “Their technical expertise and understanding of sponsorship will ensure that we meet our objectives.”