From a first quarter 2005 loss of $63.2m (7.3bn yen), Sony Corporation announced last week that it had secured a profit of $281 million (32.3bn yen) in the second quarter of this year. Sony achieved revenue of $15.2 billion (1,744.2 billion yen), an 11.2 percent increase on the year-ago period.
The success of “The Da Vinci Code” helped Sony Pictures revenues rise 41.8 percent to $1.78 billion. International channel revenues also boosted the segment. The division, however, still showed a loss for the period of $10 million as a result of higher marketing costs incurred for upcoming second quarter theatrical releases and increased television production expenses for U.S. network series.
Also among the company’s strong performers was the electronics division, with revenues up 13.5 percent to $11.1 billion, led by sales of the Bravia LCD television sets. The division emerged from last year’s loss to post a profit of $412 million.
Interestingly gaming saw its revenues fall 29.1 percent to $1.1 billion as a result of lower sales of PlayStation 2 and PlayStation Portable, resulting in a wider loss of $233 million.
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