HEADING: The Cannes Lions International Advertising Festival has decided to add a Film category this year to the Young Creatives Competition. The inaugural Young Creatives’ Film Competition challenges teams from around the world to create a 30 second commercial, to a set brief, shot entirely on the new Nokia N93. 10 teams of two young creatives’ will have 72 hours to film and edit their commercial.
Terry Savage, Executive Chairman of the Festival, commented “Since the enormous success of the Young Creatives Competition, which began in 1995, Cannes Lions has considered launching a Film category for some time. With the growing significance of mobile advertising combined with amazing performance from today’s mobile technology, the time is now right to introduce Young Creatives Film, enabling today’s young talent to showcase their creativity on a new form of advertising. It’s the perfect synergy.”
The client, who is unveiled at the team briefing on Tuesday 20 June, will commission 10 teams from Argentina, Austria, Brazil, Czech Republic, Germany, Netherlands, Japan, Portugal, Spain and Sweden to film and edit a 30 second commercial. Teams will be issued with the new Nokia N93 advanced mobile video device to shoot original footage for their ads. Video edit suites and editing software will be supplied by Apple Computers. The winning film will be featured on the shots showreel and website following Cannes.
All entries are judged by the Cannes Lions Film jury and the winning team will be presented with a gold medal during the Film & Titanium Awards Ceremony on Saturday 24 June. They will also receive a complimentary registration to the 2007 Festival.
The Print & Cyber competitions will run independently of the Film competition and take place on Sunday 19 June and Monday 20 June respectively.