Due to overwhelming interest in the Survivor South Africa headline sponsorship, Oracle Airtime Sales has launched a first for the SA airtime sales industry. They are offering the sponsorship to interested parties in a closed, confidential bid to provide equal opportunities for all potential advertisers.
“The closed bid concept gives advertisers a completely different opportunity to tap into the global Survivor phenomenon,” Oracle’s Peter McKenzie says. “This innovation is the fairest way to approach this sought-after sponsorship, as it gives all advertisers an equal chance.”
The closed bid process will be audited by Webber Wentzel Bowens (WWB) to ensure confidentiality. Bids must be submitted by noon on Tuesday, 16 May.
Both Pay TV subscribers and Open Time viewers will be able to watch the local version, which promises to be even more popular than the American version. The implication for the headline sponsor is that of accessing a mass audience watching one of the world’s top shows.
Survivor South Africa will be broadcast from Sunday, 3 September 2006 at 18h00 on M-Net, and ends on 29 November. Oracle will be offering a separate headline sponsorship for Survivor Africa, utilising the same closed bid process.