New moves at Screen Africa

Tue, 05 Jan 2010 17:46

Sun Circle Publishers (Pty) Ltd, which developed the Screen Africa brand across print and online trade publications, is pleased to announce that Simon Robinson has joined the company as Director and shareholder. Robinson will take over the running of the business side of the company in his new position as publisher. Angela van Schalkwyk, editor of Screen Africa and previously the sole owner of Sun Circle, says that with Robinson on board in a key management position the company will be able to expand the core products of its business,namely the monthly ScreenAfrica magazine, annualScreen Africa Directory & International Guide, the website and the weekly Screen Africa e-Newsletter.

Screen Africa is the oldest monthlyentertainment trade publication in South Africa, having debutedin May 1988. Robinson has a strong background in sales and marketing and has an IMM qualification. In 2003 he was appointed a director of Thebe Exhibitions, where he inaugurated Mediatech Africa, the technology trade show for the broadcast, new media, entertainment and audio visual industries. Robinson developed Mediatech Africa into South Africa and the continent’s premier industry trade show, which offers an opportunity to keep up to date with international trends and rapid changes in technology. Self-motivated and ambitious, Robinson in 2007 started a young and dynamic conference, and events business, 365 Projects and Consultants, and was contracted to continue with Mediatech Africa.

As a born entrepreneur, he always looks for new opportunities and after investing so much time and effort in understanding the markets and objectives of exhibitors in the broadcast, AV and entertainment industries, he jumped at the opportunity to expand on his knowledge of this sector by becoming a shareholder in Sun Circle Publishers and publisher at Screen Africa. “I got to know Simon nine years ago through his excellent work as a director of Mediatech at which Screen Africa hosted the Screen Africa Talent & Technology Conference,” says Van Schalkwyk. “I was impressed with his knowledge of the professional broadcast and AV equipment supplier industry and his strong business acumen, which contributed to the impressive success of the trade show. What is fantastic about this deal is that Screen Africa will benefit from Simon’s expertise in marketing and sales, while I will be able to ensure that Screen Africa’s editorial content remain pertinent and interesting to our readers.”

Robinson, who joined Screen Africa in January, believes that the local broadcast film and AV industry still has a lot to offer. “While sceptics are concerned about the economic downturn, I believe this provides developing markets like South Africa huge opportunities. A lot of the developed world is aggressively looking for new markets after saturating their own and they will be watching South Africa very closely over the period of this year’s FIFA World Cup to assess its position as a fantastic market and also the gateway to the rest of Africa. “Screen Africa has excellent content and a solid readership. It is the ideal platform to assist the industry in capitalising on these growth opportunities.”

Other than adding new projects to the Sun Circle portfolio, there will be minimal changes at Screen Africa and we will continue to deliver value to our readers and clients.