Forscene introduces new tool designed to increase broadcast audience engagement
Wed, 11 Jan 2017 10:04
Broadcasters and programme-makers can now easily incorporate user generated content into their edits and on social media with a new software development kit available on the Forscene cloud video platform. Dubbed Camera SDK, the tool is being used for the first time by Licklemor Productions to increase audience engagement on the popular Sky1 youth magazine show, Whats Up TV.
Camera SDK will allow Forscene clients to integrate Forscenes Mobile Upload app into their existing applications - so that content recorded on mobile devices can be transcoded, uploaded to the cloud and made available in targeted projects on the cloud video platform. In this way, high quality user generated content can be gathered at speed, reviewed by team members anywhere in the world and included in edits or published to social media directly from Forscene.
The days of TV audiences passively consuming television programmes are over, said Aziz Musa CEO of Forbidden. Todays audiences want to engage with content, comment and contribute. Producers that make it easy for their audiences to actively take part in their programmes will win the loyalty of their audience and be able to use the insights from their viewers content to create programming that appeals to them its a win-win situation. Forscene is renowned for helping teams all over the world collaborate to create compelling video content now were making it possible for the audience to become part of that team.
Licklemor Productions incorporated Forscene into Whats Up TVs workflow late in 2016, primarily as a tool for producers to create rough cuts of inserts before the formal edit. After experimenting with Forscenes Mobile Upload App to incorporate behind-the-scenes footage into their stories, the producers saw the potential for using an app to increase audience engagement. This led to the decision to create MYapp an Android app that will use Forscenes Camera SDK to gather content from the Whats Up TV audience. Initially user generated content will be featured on Whats Up TVs social channels - giving the audience an opportunity to share their thoughts and experiences relating to topics raised in the broadcast.
When we were first approached by the Forscene team to use the SDK technology, I saw the instant benefits that this could add to our production workflow and our engagement with the What's Up TV audience, said Bob Clarke, CEO of MAMA Youth Project which owns Licklmor Productions. We cater to a 16 to 35-year-old demographic who expect brands to engage with them on social media, but we think theyll be excited by this new opportunity to use social media to participate in a broadcast television programme. Were looking forward to rolling it out over the coming months.