TV & VIDEO PRODUCTION EQUIPMENT NEWS

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Making a first time stand

Thu, 22 Sep 2011 10:40
Glen Theron, owner of equipment rentals company Cam-A-Lot, exhibited for the very first time at this year’s Mediatech Africa.

“We approached the show from a slightly different angle,” said Theron. “In order to increase our database through our stand we held a competition for cameramen. The contestants listened to a 30-second voiceover and did a single take 30-second shoot to match the voiceover. The winning shot won the cameraman R3 500 worth of equipment rentals from Cam-A-Lot. We had about 90 entries and Nick Lowe won for his superb camera movement.”

When asked what he thought of Mediatech Africa, Theron responded: “It’s been quite an eye-opener as to how big the industry is. There is also a sea of high end gear, which is out of reach for the average guy in Africa but it’s a positive for us as we try to fill that gap and provide more affordable rentals but with the same excellent service expected by our loyal customers. The expo was better than initially expected, with a large footprint through our stand.”

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