TV & VIDEO PRODUCTION EQUIPMENT NEWS

Morphing 3D characters

Tue, 20 Sep 2011 15:18

Among the products promoted by Orad at the Harambe Technologies stall at Mediatech Africa was the Morpho, a 3D character generator offering ‘uncompromised creation and playout capabilities’ and a single user interface.

According to Luis Pinievsky, VP Sales, Orad Hi Tech Systems Ltd, the system was developed to allow broadcasters to improve their graphic capabilities without having to use sophisticated graphic designers. “Up to now to achieve good quality you had to spend a lot of money on expensive systems and operators,” said Pinievsky.

He explained that the Morpho simplifies the process, reduces time to air and allows the user to generate real-time 3D graphics without any previous knowledge, using built in interactive tutorials. The Morpho is also capable of easily importing graphic formats such as Photoshop and Collada and offers two live video inputs in HD and SD.

“It’s a progressive platform that can be used for news, sports, studio CG, elections and branding. It works seamlessly with all the popular automation systems and can be linked to newsroom systems such as Dalet and Octopus based on MOS protocol,” explained Pinievsky.

Another product on display was the Orad PlayMaker, an eight channel slow-motion and super slow motion video server aimed at live sport productions.

“It’s been on the market for only two years but has already gained popularity on five continents and on important international events such as Wimbledon, the NBA finals and the 2010 Super Bowl,” said Pinievsky.

According to Pinievsky the fast market penetration is due to a number of factors, including the quality, simplicity of operation, robustness, small size and the number of channels.

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