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e channels kickstart summer campaign #OurWorldIsRed
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Fri, 10 Nov 2017 10:37

Our world is Red! The eFamily of channels has realigned its visual identity to that of the mother brand. Where previously, each channel was represented by a different colour, all the e channels are now clearly one family.

The channels,, eExtra, eMovies, eMovies Extra and eToonz, each offer something different for all audiences across South Africa, but with one identity, under the iconic red e.

The campaign recently kicked off on-air with the campaign message: 'Five Channels. One Colour. Unlimited Entertainment.’ This message speaks to the variety of content on offer and emphasises the eFamily of channels as an entertainment destination for all viewers. With a revamped content strategy and channel positioning, the e family is home to many more South Africans as all the e channels are now available on DStv, as well as OpenView HD. retains its strong position in the free-to-air market.

“As a multi-platform offering, the eFamily of channels brings our viewers a variety of choice as each channel is clearly defined and is dedicated to delivering highly- entertaining content. The eFamily of channels are available on both DStv and OpenView HD. We are maintaining a strong free-to-air platform and offering only the highest quality and most talked-about shows,” says Marlon Davids, MD of Davids adds: 'We, as a family of channels, strive to offer the best entertainment that resonates with all of our viewers. Our world is now red and we want all viewers to be a part of it."

Watch the promo below:

The new summer campaign reflects a world of high quality and premium entertainment on the eFamily of channels, showcasing everything from movies and series to dramas, soapies, kids, lifestyle content - and much more.

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I Am a Woman Supreme

This June, celebrates the Supreme Women across its family of channels, with a special campaign that embraces women in every sphere of life and brings a strong social message to millions of viewers.

The #SupremeWomen on-air promo delivers the message: “In my world, I reign supreme. I lead my own destiny. I am powerful beyond measure. I don't need approval nor do I seek validation. I master my own fate. I govern my own mind and I have dominion over all things me. In my world, I am a woman supreme”.

The campaign will feature across the family of channels, which consists of, eExtra, eMovies+ and eMovies Extra, and is committed to the importance of social commentary that viewers can relate to and spark a new thought and conversation amongst themselves and peers.

“The #SupremeWomen campaign conveys a strong channel message, on the back of the world-class content that our viewers have come to enjoy on our channels,” says managing director Marlon Davids.

Iconic female lead cast bring powerful characters to life on shows across the family of channels. Award-winning and celebrated women including Masasa Mbangeni, Natasha Sutherland, Enhle Mbali Maphumulo, Viola Davis and Kerry Washington – to name a few – entertain and provide powerful and thought-provoking performances to millions of viewers, every day.

DStv gets eChannels for more viewing pleasure

DStv customers can now view four more channels brought in from the Openview HD television service package. These channels are eMovies+ (Channel 138), eMovies Extra (Channel 140), eExtra (Channel 195) and eToonz+ (Channel 311).

eExtra (Channel 195) is the home of premium entertainment offering international series, reality shows, telenovelas and quality dramas like House and Burn Notice, with a focus on young, urban, modern and cosmopolitan content.

eMovies+ (Channel 138) is the go-to destination for wall-to-wall entertainment, covering all genres from romance to comedy, drama to action and family-friendly films. Expect a good fight, a good laugh, and 24-hour superstars.

eMovies Extra (Channel 140) is the home of big-screen legends and Hollywood favourites, broadcasting blockbuster action and suspense movies in prime time and family-friendly movies, during the daytime hours.

eToonz+ (Channel 311) offers children’s programming for toddlers to tweens, offering endless adventures and exciting tales – a world of animated and live-action fun.

Furthermore, three of these channels which include: eMovies+, eMovies Extra and eExtra will be available in crystal clear HD.

eMedia Investments COO, Mark Rosin had this to say about the new partnership: “This partnership between and the continent’s largest pay television and video entertainment provider gives us an opportunity to deliver top class entertainment to South African viewers. With a focus on quality content and expansion of the brand into more homes across the country, this partnership represents an important part of our plans for the growth of the brand.”

Mark Rayner, CEO of MultiChoice South Africa was also in high spirits about this new venture and had this to say: “We’re always on the lookout for ways to add more value to each of our DStv packages – it’s about offering our customers the best entertainment in one place."

eMovies+ (Channel 138) and eMovies Extra (Channel 140) will be available to DStv Access, Family, Compact, Extra and Premium customers. While eExtra (Channel 195) and eToonz+ (Channel 311) will be available to DStv EasyView, Access, Family, Compact, Extra and Premium customers.

The schedule for these channels is available on or the TV Guide on the decoder.

OpenView HD launches eMovies Extra

OpenView HD celebrates its third birthday in October with the launch of a new channel – eMovies Extra. eMovies Extra is the second movie channel in the family. The free-to-air OpenView HD platform recently surpassed half a million activated households, bringing viewership numbers to around two million people.

eMovies Extra will give viewers even more movies to choose from, a bouquet of action, comedy, romance, sci-fi, horror, thrillers, crime and drama. In addition to the arrival of the new channel, is the launch of TransAfrica Radio on the platform, bringing the total number or radio stations to nine.’s managing director Marlon Davids said, “We know that our viewers enjoy watching free movies in HD, so the addition of eMovies Extra is the perfect gift to help add even more entertainment ahead of the festive season.”

The channel will officially launch on 14 October at 12h00 and offers 24hour family entertainment. “The mix of content, including educational, children’s and entertainment programming has huge appeal to our viewers,” said Platco digital managing director, Patrick Conroy. “Current OpenView HD viewers are already enjoying the choices that the platform offers.”

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