Vodacom, in partnership with Rocka, is on a mission to find South Africas next big
music superstar with the launch of a new TV show called The NXT LVL. The
first screening of the weekly show aired on Mzansi Magic, DSTV channel 161 on
Wednesday 04 October at 21h30 and will run for 10 weeks. The show is presented by
renowned TV personality Denise Zimba alongside Mzansis own music icons and show
mentors; DJ Zinhle, Danny K, Euphonik, Riky Rick and Durbans Big Nuz.
Euphonik says: This is more than just a music show, its about building future
entrepreneurs. Successful artists are those that are able to build their brand beyond
Vodacom NXT LVL was launched in 2016 as a platform aimed at giving all
young South Africans under the age of 25 the opportunity to follow their passions and
realise their dreams by giving them access to all the things they love. This includes
data, rewards and music. Moreover, it focuses on the development of talent through
various platforms that focus on mentorship and coaching.
To be a successful artist, one requires more than just talent. This is one of many
lessons our mentors have given to our five contestants. When Vodacom launched the
NXT LVL Youth sub-brand, our aim was to ensure that we give the youth
access to the things they love. We have been able to achieve this through a number of
initiatives, one of which has been the successful NXT LVL soccer search in
2016. We do this in addition to offering some of the best value for money bundles in
the market so our youth customers get the access to get to their NXT LVL,
says Thami Silwana, executive head: Youth Segment.
To be selected to participate in this exciting show, Vodacom customers between the
ages 18 to 24 were required to download the My Vodacom App, subscribe to the
Vodacom NXT LVL platform and upload a video or audio clip of themselves
singing; rapping or DJing. From the entries received, only five lucky acts were
selected. The top five will compete for a prize worth R1 million, which is aimed at
giving them full ownership of their Intellectual Property, and the support to manage
their careers themselves.
The winner will be determined by public vote via SMS, and announced at the live show
recording on 6 December.