Africa’s pay-TV subs reach 18.7 million and generate US$4.4 billion in 2016
Fri, 17 Mar 2017 10:03
Africa’s pay-TV platforms added a combined two million subscribers in 2016, bringing the total number to about 18.7 million, according to Dataxis research.
Out of the total figure, 14 million subscribe to direct-to-home (DTH) satellite TV services, while the remainder predominantly take pay digital terrestrial TV (DTT) services. Some also subscribe to the continent’s limited cable and IPTV services.
Dataxis estimates pay-TV revenues for the year 2016 reached US$4.4 billion and forecasts this will escalate to $6 billion by 2021.
The key players for Sub Saharan Africa are Naspers, which accounts for approximately 56 per cent of subscribers through its MultiChoice DStv pay-TV operations, Canal+ (with about 15% of the market) and StarTimes (with around 9%).
“The satellite operator MultiChoice, owned by Naspers Limited, has been the key player in Anglophone Africa pay-TV market since its launch. However, the new entrant of the year, Econet Media/Kwesé, along with, in particular, further deployments by StarTimes, will change this configuration,” said Pascal Orhan, chief analyst at Dataxis.
Currently, Naspers, Canal+ and StarTimes operate 18 per cent of all TV channels in Sub Saharan Africa, according to Dataxis.
Meanwhile the conversion from analogue transmission continues across the continent. The analysts predict the roll out of DTT services should be completed in Sub Saharan Africa by 2021.