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AMC arrives in Africa
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Thu, 06 Nov 2014 10:03
 Louise, Cottrell, MGM, rebrand
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AMC Networks International, a leading international broadcaster and distributor of thirteen thematic television channels, has extended its footprint into Africa as part of a global rollout of the AMC channel. As a result, the MGM Channel will be rebranded as AMC from 1 December across sub-Saharan Africa.

Alongside the English language linear TV channel AMC will offer AMC VOD, and ‘TV Everywhere’ services to multiple devices. AMC will launch with platform partners DStv, StarSat, Zuku and Azam TV.

AMC is behind some of the most acclaimed and award-winning dramas in the US, including The Walking Dead, Mad Men and Breaking Bad. It will offer exclusive original series from AMC Studios, including the upcoming premiere of The Divide, a gritty legal thriller centred on a sensational murder case and Game of Arms, an unscripted series exploring the highly competitive world of American arm-wrestling. The channel will also feature acclaimed movies from some of the world’s biggest film libraries including the MGM library.

Louise Cottrell, VP, Affiliate Sales for AMC Networks International – Zone said, “AMC has made a name for itself as the purveyor of premium quality dramatic television in the US where it is watched in 98 million households. With the introduction of AMC to the African market, our aim is to satisfy the local audience’s growing appetite for high-quality international content including original series as well as a wide selection of popular Hollywood movies.”

The Divide premieres on 5 January at 20h00 CAT and Game of Arms premieres on 2 December at 20h00 CAT.



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