SCREEN AFRICA EXCLUSIVE: Following the announcement that South African independent 24-hour news channel eNews will launch on the Sky digital satellite platform in the UK, the channel unveiled its new name and branding at the Radisson Blu Hotel in Sandton on 17 August.
The eNews Channel’s name will change to eNews Channel Africa, or eNCA, on Sunday 19 August at 19h00. The new logo features a representation of the African continent, with red triangles to highlight the channel’s South African origins.
Group head of News Patrick Conroy explained that they were renaming and rebranding the channel because they didn’t want to clash with existing global brands such as the E! entertainment channel. “It was a balancing act to get the right name and retain our brand equity,” noted Conroy.
He added that they wanted the branding to be immediately recognisable as an African brand in the UK. “We will still be the same news service with a strong African component that we will grow over time,” said Conroy.
Master of ceremonies and News Night anchor Iman Rapetti noted that the channel’s ‘big endeavour into the world of Sky’ is a first for South African television. The service will start airing in the UK at approximately 8am on Monday 20 August, giving the channel access to Sky’s more than 10 million subscribers.
eNews Africa editor Chris Maroleng told Screen Africa that the launch of the channel in the UK is a crucial turning point for Africa, finally allowing the continent to tell its own stories.
For more information, read the September issue of the Screen Africa print magazine.