Eutelsat enables Hausa channel to expand reach in Sub-Saharan Africa
Fri, 17 Apr 2015 09:27
Arewa24, a 24-hour free-to-air Hausa-language entertainment and lifestyle channel, announced a multi-year capacity lease with Eutelsat Communications on the Eutelsat 16A satellite. Leveraging the satellites Ku-band footprint which sweeps across sub-Saharan Africa, the channel is shifting towards a new and higher quality of broadcasting service to solidify its position as Northern Nigerias premiere Hausa language channel. Under the Eutelsat footprint, Arewa24 extends its reach to Hausa-speaking communities throughout Nigeria and the region, including in Niger, Chad, Burkina Faso, Ghana and Cameroon.
Launched in June 2014, Arewa24 has chosen to upgrade performance using Eutelsat 16A while continuing playout and other channel services with its teleport partner, Jordan Media City, based in Amman, Jordan. Viewers can now benefit from improved satellite signal quality across Hausa-speaking regions and can also access a variety of popular free-to-air channels available from Eutelsat 16A's rich programming neighbourhood.
Jacob Arback, president of Arewa24, commented, We are extremely proud to bring the finest broadcasting resources to our television channel and to enrich the lives of our viewers by showcasing the beauty, promise and potential of Northern Nigeria to Hausa speakers across Nigeria and West and Central Africa. The choice of the Eutelsat 16A satellite demonstrates our ongoing commitment to raising the quality bar for our viewers and to partnering with a satellite provider that has long demonstrated its commitment to Africa.