Post Production Technology News

Linking the post-production chain

Wed, 21 Sep 2011 14:58

Johannesburg-based company Freq’ncy Audio has initiated a short training course on the post-production chain of a typical commercial. Freq’ncy Audio’s Dave Harris explains the rationale behind the course: “The high definition (HD) versus standard definition (SD) post-production process is complex and the difference between full height anamorphic (FHA) and 4/3 aspect ratios confusing. I have found that newcomers are often overwhelmed with the processes involved.

“With the support of several companies I am in the final stages of preparing a workshop where all the processes will be explained and demonstrated. Participants on the course will leave with a better understanding of the chain and a workbook with tips and procedures.”

All the participating companies have a close working relationship with Freq‘ncy Audio and are located in the same building at Bryanston’s Stonewedge Office Park. Freq’ncy Audio will provide the initial brief as well as the workbook handover at the end of the course. Guillotine Post Production will take participants through the off-line edit process while Pudding Telecine Services will explain the grade. Blade Effects (BFX) will reveal what is involved in 3D titles and show the use of Flame for the on-line edit, and how the commercial is telestreamed to the broadcast station. Freq’ncy Music will explain the music composition process and Freq’ncy Audio the final mix.

“This entire process should take about two and a half hours,” continues Harris, “with about 20 minutes for each phase. The course will start and end at Freq’ncy Audio and I will walk the newcomers through each stage. Although the initial target will be agency newcomers, we could well expand the course to colleges should there be demand. We may even find that people who are old hands in the industry may be interested as the processes involved in post-production change extremely quickly and keeping up with current technology can be problematic.” The first course is expected to commence in September.

SCREENAFRICA Print Magazine – October 2011 (view here)
By Andy Stead

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