The Africa Channel (TAC) has announced that it will launch its new streaming video
venture, Demand Africa (DA), on 1 October 2017.
At launch, the subscription-video-on-demand (SVOD) service will offer hundreds of
(300+) hours of streaming original and acquired lifestyle content, before expanding in
the following months to include hundreds of additional hours of scripted TV series and
In addition to premium HD streaming video, Demand Africa will feature free access to
short form video series and an online lifestyle blog community highlighting content
across the African diaspora on the Demand Africa website. DAs goal is to
make modern Africas influence and culture more accessible throughout the world. The
platform will serve as a global destination to connect viewers to the continent and
introduce them to new voices reflective of Africas rich and diverse culture.
Demand Africa will be available on the web, iOS, Android and via Roku, Apple TV and
Amazon with video distribution technology provided by Brightcove Inc., the leading
provider of cloud services for video.
Our goal was to find an end-to-end service to host and deploy Demand Africa globally
across all major platforms, said Dean Cates, director of Digital Marketing and
Strategy, TAC and DA. Brightcoves Video Cloud and OTT Flow applications provided
us with an intuitive solution to get us up and running quickly while maintaining a
consistent and engaging, best in class, experience for our viewers.
By end of Q1 2018, it is projected that Demand Africa will be streaming more than
500 hours of curated content with access to more than 113 million viewers in the U.S.
"Demand Africas mission, like our principal cable offering The Africa Channel, is to
demystify modern Africa and its people for our viewers, said Narendra Reddy,
EVP/General Manager, TAC. "Demand Africa is a digital platform where programming
multicultural content is our principal focus and not a sub-category or an
Reddy said Demand Africa is targeted to a globally aware audience with a passion for
travel, lifestyles and an interest in new cultures.