Akamai launches media acceleration platform for faster video downloads
Fri, 24 Mar 2017 16:28
CDN provider Akamai Technologies has launched the Akamai Media Acceleration, designed to improve viewing experiences for over-the-top (OTT) video consumers and accelerate video downloads.
Media Acceleration marks a significant milestone in the evolution of Akamais content delivery capabilities in moving to a consumer-centric approach to online video and software distribution. Technology is integrated directly into consumer applications to optimise the experience for each individual end user.
OTT operators can take advantage of more efficient communication between consumer devices and the Akamai network to deliver video that is ideally suited for the device capabilities, network type and conditions of specific end users.
Shortly after shifting traffic to Media Acceleration, Vimeo observed higher quality video experiences for our viewers; most notably a marked increase in playbacks at HD quality, explained Naren Venkataraman, vice president of engineering at Akamai customer Vimeo. With video creators comprising such a large portion of our customer base, delivering high-quality video and the experience to match is of utmost importance to maintaining the Vimeo brand.
As a part of its UDP-based delivery optimisations, Akamai is leveraging emerging standards, including Quick UDP Internet Connections (QUIC), to help drive customer adoption of Media Acceleration.
Traditional television distribution has fundamental commercial and operational characteristics that are very different from Internet video distribution today, said Scott Brown, vice president, product management, media, Akamai. Akamai has developed Media Acceleration to function as a vehicle through which we can introduce innovations that address the quality and scale challenges of OTT, while also facilitating sustainable economic models that can help enable the growth of video distribution over the Internet.