Online video advertising technology provider YuMe has announced the availability of an immersive 360° video ad format for brands and advertisers.
Consumers can control the ad experience through swiping or moving their mobile device for product interaction.
With mobile virtual reality (VR) set to eclipse desktop, were excited to be one of the first in the industry to offer our clients the ability to immerse their customers in a highly interactive and engaging branded video experience available through the power and ease of our SDK, said Mike ODonnell, SVP, North American Sales, YuMe.
Clients are able to gain insights into how their customers engage through metrics unique to 360° video, which is important for managing campaign objectives and KPIs. This includes tracking engagement based on where the user is looking in the panoramic field of view.