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YouTube goes HDR and Atomos offers HDR upgrade discount for content professionals
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Wed, 30 Nov 2016 10:35

Timed with the recent announcement by YouTube for HDR delivery, Atomos announced a new OS update to further broaden HDR compatibility and offers a limited time discount to make the HDR upgrade easier this holiday season.

The HDR wave continues to gather pace with YouTube adding to other content delivery platforms such as Google Chromecast ultra, Sony PS4 Pro, Amazon, Netflix and Vudu in bringing HDR transmission and playback to the growing population of people with HDR compatible TV’s, the leading Christmas gift in 2016. Now the race is on for content developers to create HDR content and with that comes the challenge for creatives to move to a new HDR workflow, in particular to get exposure for HDR in the field accurate. Atomos announces new OS and new promotional pricing to make HDR upgrading easier this holiday season;

• AtomHDR technology across the Inferno, Flame and Blade Series Pro Monitor/Recorders gives users with a Log output from their camera 10.2 stops of dynamic range, along with our patent pending HDR waveform & HDR slider to make setting exposure for HDR delivery precise, yet simple.
• New OS 7.12, which is a free download, broadens Log support to include Sony S-Log, FujiFilm Log and Canon C-Log 3 in addition to previous support for Panasonic, JVC, Canon, Sony, Red and Arri log curves.
• A limited time cash back and trade-in program which gives up to $500 cash back on the AtomHDR range. This brings the price of our HDR, High bright monitor-recorders down to non-HDR, monitor only prices;
o Shogun Flame MSRP $1695, down to $1395 w/cash back or $1195 w/cash back and Shogun trade-in
o Ninja Flame MSRP $1295, down to $1095 w/cash back or $895 w/cash back and Shogun trade-in
o Ninja Blade MSRP $495, down to $395 w/cash back or $320 w/cash back and Ninja2 trade-in
• The flexibility of both SDR and HDR in the one unit. Expose correctly for HDR in the field but grade the recorded log footage for either HDR or SDR delivery. Those with an eye on HDR for the future but delivering SDR now, will benefit greatly with less noise in their footage by exposing their log footage away from the noisy end of the sensor.

“We are super pumped about YouTube and others move to HDR. They see what we see, HDR is the next big advancement for consumers around the world in imaging” said Jeromy Young, CEO and co-founder of Atomos, “Now creative filmmakers and photographers alike need AtomHDR in the field to make sure they expose correctly and don’t screw up their shoot before finishing.”

The new pricing and functionality targets a move across to HDR, but the AtomHDR platform does not exclude SDR/Rec709 workflows. It in fact improves it! Exposing Log for HDR = cleaner SDR images ensuring you expose in the cleanest part of the sensor. The 1500 nit high-bright panel also improves SDR workflows making outdoor monitoring a breeze. The Atomos award winning AtomHDR monitors are best in class both now and the future.

For details on the cashback and trade in offers go to the Atomos website.
Shogun Flame and Ninja Flame free OS update can be downloaded from the Atomos website.



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