New Media News

HDTV-based app store clocks over 10 million downloads

Tue, 15 Nov 2011 12:12

Samsung Electronics’s Samsung Apps, the world’s first HDTV-based app store, recently celebrated the milestone of 1,000 registered applications and soared past the 10 million mark for number of downloads globally. Both achievements show Samsung’s initiative to build a Smart TV ecosystem worldwide.

Online video applications remained at the top of the list of most downloaded apps both globally and regionally. YouTube stayed at the top globally, and was the most popular online video application in the United States and South Korea.

Samsung Apps was introduced in February 2010. Downloads from Samsung Apps TV have grown 100%, just five months after reaching 5 million downloads in May 2011. There is an average of 50,000 downloads per day - double the number of downloads that occurred in May 2011.

“It isn’t the number of applications that determines the success of the service,” said Kang-hyun Kwon, Senior Vice President, Media Solutions Center, Samsung Electronics. “What matters most is the quality and diversity of applications that are available across multiple content categories. We will continue to seek partnerships with content providers who are just as determined to bring a vast range of quality applications to our consumers.”

Says Justin Shaw, Visual Display lead for Samsung South Africa; “This growth is synonymous with our local market where we are continually partnering with local content providers to drive market relevant content and to remain a strong contributor to the app market - in growing our consumer offering. We recently released the News24 TV application and are set to release a number of additional applications in the coming months – which will certainly add to the already strong content available on our TVs.”

In addition to such strategic collaboration, Samsung Electronics continues to hold developer application contests across the globe to create partnerships with and educate the developer community. Apps Contests were held in the United States, United Kingdom, France, Germany, and Korea in 2010, and has expanded to countries such as Brazil, Mexico, China, and Southeast Asia this year. Furthermore, Samsung also continues to actively support developers with the distribution of its Software Development Kit (SDK), which allows developers to create TV-optimised applications more easily. Through the Samsung Developer Forum (SDF), the company is encouraging information exchange among developers.

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