New Media News

Nigerian mobile web experience enhanced

Tue, 18 Oct 2011 14:48

Over 40 million MTN subscribers in Nigeria will be able to access faster, easier and more cost-effective mobile web surfing on their handsets thanks to an agreement between MTN Nigeria and mobile browser company, Opera Mini.

Subscribers will also have a one-click access to MTN’s Play entertainment portal, as well as easier access to any other website.

More than 130 million people globally use Opera Mini, which cuts data costs by compressing webpage data before pages are delivered, while retaining all the functionality of a normal webpage.

“MTN as a whole has seen the value of Opera Mini and we are introducing it in all the 21 countries we operate in,” said Bola Akingbade, chief marketing officer, MTN Nigeria. “We believe that communication and participation empowers people. By working with Opera, we deliver greater value to our customers, with a faster browsing experience, lowering the barriers to spending time online.”

Opera Mini works on more than 3,000 different mobile phone models, from basic feature phones to high-end smart phones. It shares many features with Opera’s browsers for desktop, including tabbed browsing, password manager and speed dial.

“Our goal has always been to offer the full web to our users - no matter the device. Over the past few years, we have observed the explosion of mobile web usage across Africa. MTN has been leading the way, with its strong customer focus and innovative solutions,” said Lars Boilesen, CEO of Opera Software. “The further growth of the mobile web depends on our joint ability to understand and enhance the user experience. We look forward to working closely with MTN Nigeria to ensure a large and happy user base.”

Existing Opera Mini users on the MTN network in Nigeria will be automatically updated to the new version when next they run Opera Mini. New users can also download it from the customised MTN Opera Mini link, m.opera.com, using their default mobile browser.

« go back