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Gold Lion Aids ad in cinemas
Wed, 01 Sep 2010 11:31

South African cinema advertising broker Cinemark will screen a 95-second ad depicting 90 days in the life of HIV/Aids patient Selina, revealing her dramatic recovery after administering anti-retroviral (ARV) drugs, at all digital cinemas in the country.

Produced for The Topsy Foundation by Ogilvy Johannesburg, the ad won South Africa’s first Cannes Gold Lion in the Film category in 12 years.

The screening of the ad by Cinemark is part of the company’s Corporate Social Responsibility and in line with the LEAD SA initiative. By screening the ad Cinemark will assist The Topsy Foundation with creating awareness around the effectiveness of ARV drugs and helping to raise funds. 

“This short advert was shown at the  Vienna AIDS conference in July and is just the most uplifting and positive piece of communication as it shows with ARV’s, the effects of Aids can be reversed;” says Louise Johnston, Business Director at Ogilvy Johannesburg.

Cinemark’s Executive Head of Sales, Jenni Critchfield fully supports the initiative: “We feel extremely privileged to be presented with the opportunity to project such a life-changing message to the South African audience and to visibly show our support for The Topsy Foundation.”



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