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MPEGIF at NAB

Wed, 30 Mar 2011 13:55

Eight member companies of the MPEG Industry Forum (MPEGIF), the world’s largest advocacy group for the promotion of MPEG and related standards based technologies, will be exhibiting at NAB 2011, which takes place in Las Vegas, US between April 9 and April 14, 2011.

They are: Beijing Novel-Super Digital TV Technology Co. Ltd; Cisco; Dolby Laboratories; Envivio; Ericsson; Fraunhofer IIS; Harmonic Inc; and Motorola.

During NAB 2011 MPEGIF will be presenting the next in the widely acclaimed Master Class series held each year at NAB, IBC, and CES.
On Wednesday April 11th from 1:00 pm to 5:00 pm the MPEGIF NAB Master Class titled “Getting Ahead of the Game – how to stay relevant in the TV Landscape of Tomorrow” (NAB URL) will be held in the Las Vegas Convention Center in Room S220 and will bring together executives from service operators, programmers and technology providers to share their experiences in developing and launching new services.

“Especially at NAB it is clearly visible that television is an ongoing evolution and the increasing availability of digital services in a wide variety of flavors is facilitating extensive access to entertainment and information at any time and anywhere,” said Prof Dr h c Sebastian Moeritz, President of MPEGIF and Professor at the St. Petersburg State University for Film and Television. “This process will never stop and, especially fuelled through innovative, new open standards, will continue to shape and steer the global media landscape.”

"The consumption of video entertainment is undergoing a radical change,” said David Price, Vice President, MPEG Industry Forum and Head of Compression Business Development at Ericsson. "The way in which personalized services (aka unicast streams) are becoming a vital part of our delivery ecosystem means that we need to seek new standards based solutions for next generation video delivery. The promotion of events like this MPEGIF NAB Master Class helps the adoption of essential subsystems such as DASH and other standards targeting multiscreen services."

The MPEG Industry Forum is an independent and platform neutral not-for-profit organization representing more than 30 international companies and organizations from diverse industries with the goal to facilitate and further the widespread adoption and deployment of MPEG and related standards in next generation digital media services. It provides a forum to exchange information and views on technological, economic and regulatory issues that are relevant to these services. It also provides a powerful industry voice advocating the adoption of standards and consolidating the direction of the industry in the time of transition from analogue to digital television and media services.

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