Fujifilm attributes technical Emmy win to cinematographers
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Thu, 12 Oct 2017 11:19
DP Paul Sommers with FUJINON Cabrio 85-300mm. Photo credit: Chuck Hodes

The Optical Devices Division of Fujifilm has been awarded an Engineering Emmy for its Fujinon - 4K Cine Zoom Lenses providing imagery in television - by the Television Academy, and will receive the honour at the Academy’s 25 October 2017 Engineering Awards ceremony at Loews Hollywood Hotel.
The introduction of Fujinon’s Cabrio and Premier series of cinema zoom lenses brought about the ability to cover Super 35mm images and efficiently shoot the full gamut of television production without sacrificing image quality.

“The willingness of some of the top cinematographers and their rental houses to test, explore and provide feedback about our lenses is an integral part of this Emmy win,” states Thomas Fletcher, director of Sales, Fujifilm Optical Devices Division. “They’re a very loyal group, devoted to their lens choice. To test a new cinema lens is not something that’s considered lightly. Winning an honour as prestigious as an Emmy is an affirmation of Fujifilm’s dedication to the art and craft of cinematography. We thank the Academy for their recognition of our work and for the support we’ve received from the cinematography community.”

In fact, two cinematographers won Creative Arts Emmy’s this year using Fujinon cine zooms: David Miller, ASC, for Veep won Outstanding Cinematography for a Single- Camera Series (Half Hour) honours; and Donald A. Morgan, ASC, was awarded an Emmy for The Ranch in the Outstanding Cinematography for a Multi-Camera Series category.
Others who’ve embraced the new Fujinon zoom lenses include three-time ASC Award winner William Wages, ASC (Burn Notice, Containment, Revolution, Sun Records).

"The Fujinon Cabrio 19-90 and 85-300mm zooms have changed the way I shoot," says Wages. “With their speed alone, they’re virtually the only lenses I’m using. The optical quality, small size and speed are unequaled. The combination of these two lenses are ideal for television production.”
Wages is an ASC recipient of the Career Achievement in Television.

For some, the optical quality of the Fujinon lenses has generated new loyalty to the brand. DP Paul Sommers, Empire, one of the most-watched television shows, says, “I often have as many as 300 lights in the frame and 50 of them aimed at the lens. With most zooms, the flares would be horrifying, but with the Fujinons, I only get the specular flares I choose. They offer unparalleled sharpness, edge to edge, no vignetting, no exposure ramping, and no breathing. I won’t use another family of zooms.”

In addition to those mentioned above, other scripted television cinematographers who’ve trusted their craft to Fujinon/Fujifilm include:

Michael Price (How to Get Away with Murder); James Hawkinson & Gonzalo Amat (Man in the High Castle); Gordon Lonsdale ASC (NCIS New Orleans); David Miller ASC & Barry Peterson (The Good Place); Bill Berner (Kevin Can Wait); Joe Meade (Portlandia); Giovani Lampassi (Brooklyn Nine Nine); David Miller, ASC (Veep); Bobby Altman (Bones); Lex DuPont, ASC (Chicago PD); Learan Kahanov (Madam Secretary); Bernard Couture CSC (A Series of Unfortunate Events); Jamie Reynoso, AMC (Ballers); Brendan Galvin, Michael McDonough BSC, ASC, Jeff Jur ASC, David Franco, Paul Cameron, ASC (Westworld), Donald A. Morgan, ASC (The Ranch)

This marks the sixth Engineering Emmy award granted to Fujifilm and Fujinon. Past awards include:

• Development of the new high-speed colour negative film A250 Color Negative Film in 1982
• Developments in Metal Tape Technology in 1990
• Implementation in Lens Technology to Achieve Compatibility with CCD sensors in 1996
• Lens technology developments for solid state imagers cameras in high definition formats in 2005
• The world's first auto-focus system, 'Precision Focus' in 2009

For an early, hands-on scoop about the next generation of lenses, please follow Fujinon on social media to keep up to date on Lunch & Learn Lenses events:
On Twitter: @FUJINONlenses
On Facebook: @FUJINONlenses
On Instagram: @FUJINONlenses

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