FCB and Hellocomputer’s ‘Testi-monials’ wins Silver Clio
Fri, 09 Dec 2016 11:49
Darryl, one of the ‘testes’ starring in the provocative ‘Testi-monials’ campaign created by FCB Cape Town and Hellocomputer for the Cancer Association of South Africa, has been awarded a Silver Clio in the prestigious international competition of the same name.
Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognise the work, the agencies and the talent that push boundaries and establish new precedent.
FCB Cape Town’s Silver Clio-winning concept, brought to life by the technical skills of sister agency Hellocomputer, was awarded the Health & Wellness: Disease Awareness category.
This is not its first outing at an awards ceremony this year. The campaign notched up a total of 6 Loerie Awards including 3 Golds, 2 Silvers and 1 Bronze. It also took a Silver Lion at Cannes and several Cristals including the Leader’s Grand Jury Grand Cristal and a Cristal in each of the Integrated and Film categories
The campaign was devised to start the conversation around testicular cancer. This is the most common cancer in young men aged 15 to 39, and affects males of all races. If monitored properly, the average survival rate after five years is around 95 per cent, and stage 1 cancer cases have essentially a 100 per cent survival rate. It’s for this reason that early detection and prompt action is vital.
“We wanted to find a way to reduce the awkwardness around the topic of testicular cancer and get a conversation started, as this would encourage men to get themselves checked and increase the chances of early detection,” said Mike Barnwell, FCB Cape Town’s Executive Creative Director.
“’Testi-monials’ was a unique approach to a difficult communication challenge; we’re so thrilled it not only stepped up to the plate so successfully but has been recognised for its innovation and execution,” he said.