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Fri, 02 Nov 2012 15:21
Patrick Jucaud-Zuchowicki

SCREEN AFRICA EXCLUSIVE: Some 1,248 delegates representing 672 companies participated in the DISCOP AFRICA multiplatform content market which drew to a close on 2 November at the Sandton Convention Centre in Johannesburg.

According to Patrick Jucaud-Zuchowicki, GM of Basic Lead, the Los Angeles based organisers of DISCOP AFRICA, sellers from 31 countries attended the market which hosted 173 exhibiting companies. There were 304 buyers of content across TV stations, platforms and independent producers. One-hundred-ninety-five companies registered as producers and most of these were from Africa.

“DISCOP AFRICA 2012 saw a 2.5% increase in participation compared to the 2011 event held in September in Nairobi,” said Jucaud-Zuchowicki. “This year’s market has been a major success – we’ve spoken to most of our clients and everyone thought this DISCOP AFRICA had improved on the last one. This is the first time we have held the event in Johannesburg and I believe this factor contributed to its success.”

DISCOP AFRICA 2013 will be held in Johannesburg from 6 to 8 November, also at the Sandton Convention Centre.

“For next year’s event we are committed to bringing between 50 to 70 international executives who are interested in buying African content. Next year’s co-production partner country will be India [at the 2012 event the co-production partner was Brazil) and our country of honour will be Ethiopia,” explained Jucaud-Zuchowicki.

He anticipated that all the 2012 exhibitors will return for next year’s event. “All previous DISCOP AFRICA editions were held at hotels. Moving into this magnificent convention centre in Johannesburg has brought a new perspective to our clients in terms of how they exhibit. This was a much more business focused market than previous editions and more people were asking for African content than ever before.”

DISCOP AFRICA 2013 will see the launch of a new screening event for the general public, to be held on the first floor of the Sandton Convention Centre. “This will run from 22 to 24 November and is designed to bring the public closer to television content,” commented Jucaud-Zuchowicki. “I have secured buy-in from all the South African broadcasters who will bring their shows and stars to the event. The public will get to go behind the scenes of their favourite TV shows.”

He noted that Basic Lead has opened an office in Johannesburg as he feels there is a lot of potential in the region.

DISCOP AFRICA 2013 will include the second edition of the Formats for Africa competition where selected producers pitch their reality formats. In addition there will be a co-production forum for partly funded projects. This will be known as DISCOPRO.

“We will continue to focus strongly on independent African producers and make sure they feel at home at DISCOP AFRICA,” concluded Jucaud-Zuchowicki.

Report by Joanna Sterkowicz

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